Placemaking Spotlight: Waterloo’s Pubs

Placemaking Spotlight: Waterloo’s Pubs




One of the key objectives of the Waterloo Placemaking Strategy was to better understand Waterloo’s unique area identity. Basically, what makes Waterloo, Waterloo? This involved analysing data on resident demographics, business mix and visitor perceptions to hone in on distinctive characteristics that set our neighbourhood apart from the rest of London.

One such characteristic was the area’s abundance of fantastic pubs. From authentic London boozers to gorgeous gastro-pubs and everything in between, the Waterloo BID area has a total of 24 top-quality pubs all steeped in history and cornerstones of their local community.

Therefore, one of the key recommendations of the placemaking strategy is to develop a marketing strategy focused on promoting Waterloo’s pubs. With the winter World Cup driving increased footfall, we started with a Waterloo World Cup Promotion including an innovative take on a classic footy anthem! Producing video content, graphics and promotional copy, the campaign highlights the best places in the area to watch the football this winter. It also targets those coming from further afield by pitching Waterloo as the perfect meet-up spot for groups of friends coming from a variety of different areas due to its centrality and convenient transport links. Take a look at the campaign below and, whilst you’re at it, give us a follow on Instagram and TikTok!

We also have plans to expand this pub promotion into 2023 through developing pub crawls/tours, marketing campaigns and more. Cheers to that!

If you have any questions about the Waterloo Placemaking Strategy please feel free to email us at


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