Warning: file_get_contents(https://wearewaterloo.co.uk/wp-json/wp/v2/posts?page=2&per_page=100&filter[orderby]=date&order=asc): failed to open stream: HTTP request failed! HTTP/1.1 400 Bad Request in /var/www/wearewaterloo/inc/fastwp.class.php on line 238

Placemaking Spotlight: Waterloo’s Pubs

Placemaking Spotlight: Waterloo’s Pubs




One of the key objectives of the Waterloo Placemaking Strategy was to better understand Waterloo’s unique area identity. Basically, what makes Waterloo, Waterloo? This involved analysing data on resident demographics, business mix and visitor perceptions to hone in on distinctive characteristics that set our neighbourhood apart from the rest of London.

One such characteristic was the area’s abundance of fantastic pubs. From authentic London boozers to gorgeous gastro-pubs and everything in between, the Waterloo BID area has a total of 24 top-quality pubs all steeped in history and cornerstones of their local community.

Therefore, one of the key recommendations of the placemaking strategy is to develop a marketing strategy focused on promoting Waterloo’s pubs. With the winter World Cup driving increased footfall, we started with a Waterloo World Cup Promotion including an innovative take on a classic footy anthem! Producing video content, graphics and promotional copy, the campaign highlights the best places in the area to watch the football this winter. It also targets those coming from further afield by pitching Waterloo as the perfect meet-up spot for groups of friends coming from a variety of different areas due to its centrality and convenient transport links. Take a look at the campaign below and, whilst you’re at it, give us a follow on Instagram and TikTok!

We also have plans to expand this pub promotion into 2023 through developing pub crawls/tours, marketing campaigns and more. Cheers to that!

If you have any questions about the Waterloo Placemaking Strategy please feel free to email us at info@wearewaterloo.co.uk.


View this post on Instagram


A post shared by WeAreWaterloo (@wearewaterloouk)


What’s On – April 2024


April is packed with events in Waterloo! Indulge in cocktails and sweet treats at our FREE garden party, enjoy local theatre productions, or spend a wholesome day at our local farm. To stay updated on upcoming events, be sure to keep an eye on our events calendar! St George’s Garden Party Join us on Thursday

Hugo’s Delivery Service


Attention BID members! WeAreWaterloo is gearing up to provide you with affordable, hassle-free, and sustainable delivery options on a regular basis. We’re partnering with Hugo’s Eco Delivery, a local electronic delivery service equipped with in-app tracking, capable of handling loads up to 800kg.  Whether you’re restocking inventory or collaborating with neighbouring businesses, we’ve got your

A Taste of Europe in Waterloo


2024 marks 50 years since ABBA’s epic victory, winning Eurovision with their iconic track, ‘Waterloo’. NATURALLY, we’re taking this opportunity to show off the very best of our area’s European offerings. And that’s not all – we’re excited to announce a competition with a £50 voucher prize! But first, let’s explore some of the must-visit