One of the key objectives of the Waterloo Placemaking Strategy was to better understand Waterloo’s unique area identity. Basically, what makes Waterloo, Waterloo? This involved analysing data on resident demographics, business mix and visitor perceptions to hone in on distinctive characteristics that set our neighbourhood apart from the rest of London.
One such characteristic was the area’s abundance of fantastic pubs. From authentic London boozers to gorgeous gastro-pubs and everything in between, the Waterloo BID area has a total of 24 top-quality pubs all steeped in history and cornerstones of their local community.
Therefore, one of the key recommendations of the placemaking strategy is to develop a marketing strategy focused on promoting Waterloo’s pubs. With the winter World Cup driving increased footfall, we started with a Waterloo World Cup Promotion including an innovative take on a classic footy anthem! Producing video content, graphics and promotional copy, the campaign highlights the best places in the area to watch the football this winter. It also targets those coming from further afield by pitching Waterloo as the perfect meet-up spot for groups of friends coming from a variety of different areas due to its centrality and convenient transport links. Take a look at the campaign below and, whilst you’re at it, give us a follow on Instagram and TikTok!
We also have plans to expand this pub promotion into 2023 through developing pub crawls/tours, marketing campaigns and more. Cheers to that!
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Our Free Little Library is calling for some love! Through this 24-hour book exchange box, we aim to inspire readers and expand book access – but our Little Free Library is running low on books! If you have some books gathering dust on your shelves, drop them off at the Free Little Library. This book-sharing
We are pleased to announce that our friends over at Sustainable Ventures are here to help businesses and enterprises in Lambeth! The next round of the Lambeth Net Zero Innovation Challenge is starting now. In the Challenge, established businesses are matched with cutting-edge cleantech innovators who develop bespoke solutions to support sustainability objectives. Running for
We are super excited to welcome Roti King’s legendary roti canai to Waterloo! Originally a street food concept and renowned for its Malaysian cuisine, Roti King has gained incredible popularity and is set to open its third London restaurant on Lower Marsh. The tradition of crafting fresh roti daily continues, showcasing the process in the