Introducing: our new-look WeAreWaterloo website

Introducing: our new-look WeAreWaterloo website




It’s finally here! In a move to enhance community engagement and promote the vibrant spirit of Waterloo, we are excited to announce the highly anticipated relaunch of our website, This new digital platform aims to allow workers, residents, and visitors to connect with the community and stay informed about the latest events and updates in the Waterloo area.

With a colourful and sleek design, provides a comprehensive hub of information, resources, and interactive features tailored specifically to meet the needs of our BID Members and the wider Waterloo community. Whether it’s discovering upcoming events, exploring local businesses, or getting involved in community initiatives, the website is the new one-stop shop for all things Waterloo.

Visitors to the new website can make use of the following features:

  • Events Calendar: offering an overview of upcoming happenings in Waterloo.
  • What We Do: a full list of services offered by the BID and details on how to make use of them.
  • Request Support: the one-stop-shop for BID Members to access and request bespoke support in a range of our services.
  • Reports & Strategies: a list of our latest downloadable publications including our Net Zero Strategy, Placemaking Strategy and Lower Marsh Retail Strategy.
  • Community Directory: see a comprehensive list of relevant local organisations with categories including Arts & Culture, Venues & Meeting Rooms, Retail, Accommodation etc.
  • Latest News: information on all things Waterloo from monthly ‘What’s On’ guides to launches of new initiatives.


We invite you to explore the new website and join this digital Waterloo community. For any questions about the website or to report any technical issues please email: Submit content to be promoted on the website through our Request Promotion form.


What’s On – April 2024


April is packed with events in Waterloo! Indulge in cocktails and sweet treats at our FREE garden party, enjoy local theatre productions, or spend a wholesome day at our local farm. To stay updated on upcoming events, be sure to keep an eye on our events calendar! St George’s Garden Party Join us on Thursday

Hugo’s Delivery Service


Attention BID members! WeAreWaterloo is gearing up to provide you with affordable, hassle-free, and sustainable delivery options on a regular basis. We’re partnering with Hugo’s Eco Delivery, a local electronic delivery service equipped with in-app tracking, capable of handling loads up to 800kg.  Whether you’re restocking inventory or collaborating with neighbouring businesses, we’ve got your

A Taste of Europe in Waterloo


2024 marks 50 years since ABBA’s epic victory, winning Eurovision with their iconic track, ‘Waterloo’. NATURALLY, we’re taking this opportunity to show off the very best of our area’s European offerings. And that’s not all – we’re excited to announce a competition with a £50 voucher prize! But first, let’s explore some of the must-visit