Chateaux Noir

Designed to democratise wine, the revamped sensory spectacle will see Lidl take on major drinks brands as it aims to change the perception that you need to blow the bank to enjoy quality booze this festive season.

With a jam-packed new tasting programme in store, guests at Chateaux Noir will first enter a never-before-seen ‘palate cleansing tunnel’, before moving into a blackout tasting room where they’ll be served by night-vision-goggle wearing waiters. They’ll then be invited to try a selection of Lidl tipples, some tasted directly against big brand rivals, before a grand reveal in the final room. And the best news, for just £5 a ticket, visitors will be treated to a selection of several top tipples.