We Are Waterloo is focused on creating a safer and more pleasant trading environment for businesses. We actively promote Waterloo as an area that attracts visitors, whilst maintaining its individuality and unique character.

We Enhance the Environment and the area by ensuring it is clean, green, well-maintained and somewhere to be proud of; aiding staff recruitment and retention, improving the visitor experience, attracting new businesses and investment. 

We Celebrate & Promote both the area and the businesses within the BID; increasing footfall, raising the profile of Waterloo's cultural and retail offer, supporting the growth of existing businesses and new companies to maintain a thriving local economy. 

We Connect & Represent local businesses by providing frequent opportunities to share knowledge and expertise, as well as bridging relations between businesses, local government, community groups, transport providers, development companies and local authorities to ensure that any decision-making results in the best possible environment for business to flourish. 

We connect businesses together

Good connections are key to good business and at We Are Waterloo we help organisations meet and connect with the people that matter the most. We attract investment into the area and aim to reduce the costs of doing business for all our members. Our networking events bring businesses together to share and develop new commercial ideas.