Waterloo has got the location, the footfall and the history (not to mention the station) to make it a vibrant place to set up shop. We are committed to maintaining our area’s fierce sense of individuality and will always support independent businesses find their home in Waterloo.


WaW and the local neighbourhood forum SOWN (Southbank and Waterloo Neighbours) commissioned The Retail Group to develop a retail strategy to better understand the trading landscape of Lower Marsh today, what is likely to affect it going forward and what will be the optimum future offer to secure a successful and sustainable future for the centre. 

Read the full strategy here



Our placemaking strategy, developed in collaboration with Allies & Morrison, segments Waterloo into three distinct sub-districts and proposes 150+ different public realm and marketing-based projects all designed to make Waterloo a more enjoyable place to work, live and visit. We aim for the strategy to live on through changes in the area and help shape the long-term development of Waterloo by providing the BID and other local institutions with a framework for action and intervention.

Read our Placemaking Strategy here


Our placemaking strategy outlines the major upcoming developments coming to the Waterloo area. This includes a new medical tech hub at Royal Street, multiple large office blocks and redevelopment of Waterloo Station itself. These developments are projected to bring another 19,700 workers to the Waterloo & South Bank area – see an overview of these projected developments below.

New developments coming to Waterloo



We’ve partnered up with Completely Retail to provide a comprehensive guide to the latest vacancies in our BID area. With a combination of expert property support and local insights, we aim to fill vacant units with a diverse range of independent businesses, which will ultimately help to enhance the vibrancy and appeal of the BID area.

See all vacant units here