Cornwall Road Art Mural: Open Call Details

WeAreWaterloo is inviting local artists and designers to submit conceptual designs for a public art mural that will be based on Cornwall Road just minutes away from Waterloo station

The BID aims to highlight the clean air walking routes (also known as Greenways) that are located throughout Waterloo. Alongside many green infrastructure initiatives which will be completed over the coming year, we will be funding a 16m x 2m stretch of fencing on the Go-Ahead bus garage (6 Cornwall Rd, SE1 8TE) that will be transformed into an eye-catching mural to highlight Waterloo as a destination, and to promote Greenways, as a concept.

Artist Brief

We are looking for artists to devise a vintage-inspired design that centres around the theme of nature. Ideal applicants will take inspiration from the surrounding area - and concept of Greenways - to pull together work that is a retro interpretation of this theme. Applicants are asked to put a rough sketch together of their idea for the mural, including an example of the colour palette that will be used. The mural can be a nature scene, pattern based, or include a minor amount of text. 

Timeline and Process

The Open Call is now live and we will be accepting submissions until 25 February, 5.30pm. The participating artist will be selected by our community panel to translate their designs onto the site. 

The artist will receive £6,000 to design and install the artwork. The successful applicant will provide their own materials and an anti-graffiti coating must be applied to the final artwork, inclusive within the cost (WeAreWaterloo have a quote for £300 for the coating).

About Greenways:

As mentioned, Greenways are simply clean air walking routes throughout Waterloo. This art mural will have an information board in close proximity, informing observers about why Greenways are beneficial and where they are in Waterloo. The mural will aim to draw pedestrians down Cornwall Road to investigate the Greenway. On Cornwall Road, we plan to create a walking route which is pleasant for the thousands of commuters which arrive into Waterloo Station, and travel to the South Bank or London Bridge daily. Research conducted by London Borough of Lambeth Council has shown that between 30,000-50,000 people access Cornwall Road each day via Sandell Street. At present, there is significant footfall along the heavily polluted Waterloo Road; we have the ability to divert this flow to a green and clean walkway. Research conducted by WeAreWaterloo and King's College London, has shown that Waterloo Road has 70% more pollutants than the adjacent Cornwall Road.

To Apply:

Please email by COB 25th February 2019 with:

– Mural concept sketch proposal
– Description of how the artwork relates to Waterloo and the Greenways project
– Examples of previous work (ideally public art murals/hoarding etc)