WeAreWaterloo is looking ahead – and we want to hear from you. As we plan our priorities for the next five years, we’re calling on the people who know Waterloo best: the business leaders driving its economy and the workers who make the area thrive every day.

Your insights are essential. As part of our preparations for the 2026 renewal ballot, we’re taking a fresh look at our projects, services, and direction. This is your opportunity to tell us what’s working, highlight what could be improved, and help shape a Waterloo that truly reflects the needs of its community.

Whether you’re running a business, working in hospitality, retail or the arts, your feedback will directly inform our future strategy.

We’re running two short surveys – one for business leaders (business owners, decision-makers and individuals in senior leadership positions) – and one for workers – each designed to gather the perspectives that matter most.

Take the business leaders survey here.

Take the workers survey here.

Together, WeAreWaterloo – Be part of the story.