This year saw the return of our annual summer event series Lower Marsh Lates. Once a month between June and August we invited and encouraged people from in and out of the Waterloo area to join us for a fun filled evening consisting of amazing local offers on food and drinks, live music, reclining deck chairs and huge outdoor screen to enjoy fan favourite films all in the open air! 

Thanks to our partnership with the GLA we are able to share with you what difference our event series made in bringing in more people to the vibrant area of Lower Marsh.

Thursday 26 June 6pm – 9pm – Mamma Mia 

This event saw 20,370 in footfall which was 1% higher than the average of 20,186 for Thursdays at the same time in June.

Thursday 31 July 6pm – 9pm – Mamma Mia 

This event saw 24,660 in footfall which was 21% higher than the average of 20,419 for Thursdays at the same time in July.

Thursday 28 August 6pm – 9pm – Grease

The event saw 17,495 in footfall which was 9% higher than the average of 16,466 for Thursday at the same time in August

We also found that there were strong levels of interest for our offering based on our website metrics.

Between June and September, we had 8500 views (accounting for 40% of overall total website views) tied to interest in our events programme!

We would love to hear from you, have your say for a chance to win £50!

Seeing real world changes to on the ground footfall as well as a strong digital interest demonstrate appetite for summer event offerings as well as recognition of our BID. However data only tells part of the story, we loved seeing and chatting to people who attended the screenings. To better understand attendees and our community, we kindly request that you fill out this quick 2 minute survey for your chance to win £50 of Lower Marsh Market vouchers. This will help us incorporate future changes to make our events delivery better!