• Lower Marsh
  • The Cut
  • Lower Marsh
  • The Cut
Vote for Lower Marsh & The Cut in the 2016 Great British Highstreet Awards
Two Waterloo streets have today been named as among the country’s best high streets by being shortlisted in the third annual Great British High Street competition. Lower Marsh & The Cut have made it to the final 3 in the London category. To be crowned champion, we need your votes!

This year’s competition saw a record 900 entries across all 14 categories, including the new categories for individuals and shops. Now the public has the chance to vote directly for their favourite high street. Between now and 18th November you can cast your vote via thegreatbritishhighstreet.co.uk. If Lower Marsh & The Cut wins, not only will they get a share of prize pot worth £100,000, but they’ll win expert training from Google’s digital taskforce for shops, bars and restaurants and a trip to Twitter UK’s London office.

The Great British High Street Competition 2016 celebrates the great work that is being done to revive, adapt and diversify the nation’s high streets. Previous winners have found that winning not only boosted town pride, but also had a tangible economic impact with retailers reporting increased footfall.

High Streets Minister Andrew Percy said: “Our high streets are the life and soul of towns, villages and cities across the country and the record number of competition entries, this year is proof of their continued importance to local life. “From North London to Northumberland, great work is underway to adapt the high street to the needs of modern life. “I want to wish all who’ve entered the very best of luck.”

Dress2Kill Company Director, James Hibbert said: "Having been on The Cut for over 10 years I have experienced first-hand the natural buzz and excitement that The Cut and Lower Marsh have to offer. This somehow has got better every year we have been here and it instils a love and passion of this great area within all of Dress2kill’s staff. We are proud to be associated with Waterloo’s continuing success. You simply have to visit to experience it!"

Ian Allan Bookshop Manager, Kerry Foster said: “We’re excited to hear we’re in the finals. There’s no better way to spend an afternoon in London, for visitors and locals, than exploring the many shops and businesses in this area.”

WeAreWaterloo BID Chief Executive, Ben Stephenson said: “We are delighted but not surprised that Lower Marsh & The Cut have been shortlisted as one of the best high streets in the UK. Seeing how hard our shopkeepers, publicans, restauranteurs and hairdressers work is an inspiration and we are urging everyone to vote for them in support.”

Alongside the public’s votes shortlisted highstreets will also be inspected by the judging panel – made up of industry leaders from across retail, property and business – including British Land, the Post Office and Holland and Barratt. To go online to cast your vote, visit the Great British High Street website and follow @TheGBHighSt on Twitter. Voting closes in November.