19/12/2023
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Announcements / Community / Placemaking
On Thursday 14 December, WeAreWaterloo successfully completed the HSDS Incubator Program! This project, led by Marketing and Projects Officer, Zan, saw the culmination of a guided three month project to explore how we can leverage data effectively in order to deliver better insights and outcomes across our BID. We presented our findings at City Hall to the Greater London Authority, The Alan Turing Institute, The Office for National Statistics and other London Boroughs and BIDs.
Our project explored whether we should bring back the Lower Marsh Saturday Market and if so, what outcomes could we expect with its implementation.
We discovered that weekend footfall across Lower Marsh for 2023 is 9% higher than 2019 which used to be our best year for weekend footfall!
In addition, overall spending across WeAreWaterloo BID during the weekend has risen dramatically by roughly 115% when compared to 2019, the last year we had the Saturday market.
By exploring the data further, we were able to create a model that predicted what Lower Marsh spend data could have looked like had the Saturday Market been active over the past year. The results were astoundingly encouraging! We predicted that the inclusion of the Saturday Market will lead to on average a 10% increase in overall spend across the Lower Marsh area which will benefit our market traders as well as our beloved BID members.
We are excited that the statistics speak for themselves and moving forward we are going to explore the best way to bring back the Saturday Market so that it can deliver a big impact providing benefits to all.
Don’t Miss: Free Euro 2024 England Match Screenings on Lower Marsh! Thursday 20 June and Tuesday 25 June, Lower Marsh will host free outdoor screenings of two must-watch England matches: Denmark vs. England and England vs. Slovenia. While you soak up the football fever, why not explore the vibrant offerings of Lower Marsh’s local pubs,
Get Ready to paddle for a purpose at the London Ambulance Charity Dragon Boat Race! Gear up for an exhilarating day of dragon boat racing at Surrey Quays. Hosted by the London Ambulance Service Charitable Fund, this event aims to raise essential funds for the London Ambulance Service NHS Trust. Teams of 11 will compete
April is packed with events in Waterloo! Indulge in cocktails and sweet treats at our FREE garden party, enjoy local theatre productions, or spend a wholesome day at our local farm. To stay updated on upcoming events, be sure to keep an eye on our events calendar! St George’s Garden Party Join us on Thursday