I am Chief Executive of WeAreWaterloo and responsible for working with the Board to develop the strategic direction of the organisation. I have overall responsibility for setting budgets, key performance indicators and delivering the business plan in collaboration with the team. I joined the team from New York City where I worked for a BID best known for Pickle Day and public art. My experience in running large-scale events and street art projects translate quite well into Waterloo's creative and cultural landscape.
I am responsible for co-ordinating and delivering all marketing and communication activities for WeAreWaterloo. I manage all print and digital communications produced by the BID - our social networks, e-communications, branding and area signage. It is my job to promote Waterloo as a go-to destination in Central London, as well as ensuring our businesses are supported by our day-to-day activities. I manage Waterloo Food Month and I’m responsible for delivering quarterly business networking and training events, and the annual BID party. I co-ordinate stand-alone projects such as the development of a BID-wide Loyalty Scheme. I am a local resident, with family in Waterloo; being able to work in and represent an area that means so much to me is a real privilege.
“My role is to maintain and improve our BID area with regards to safety, the environment and cleanliness. I manage the service contracts for various provisions and work with our partners to develop the green space in Waterloo. I liaise with the local authorities on safety and environmental matters as well as representing WeAreWaterloo on public realm projects and consultations. I engage with local businesses across the BID to listen to views on how we can improve the area, and then develop those ideas and suggestions into actions. Overall I aim to ensure that Waterloo is inviting and welcoming for all."
As manager of Lower Marsh Market I have the exciting task of overseeing the growth and development of one of London’s oldest street markets. As a not for profit venture we try to align our development plans with the priorities of the BID, Lower Marsh as a whole, wider local businesses and residents. I’ve heard Lower Marsh described as a hidden gem - and it is! Working at the Market is a good opportunity to support people starting their own business, it’s fascinating seeing them grow and develop their passion into a sustainable business. I also get to taste a lot of amazing street food which is a real perk of the job.
As the BID support officer it is my duty to assist the members of the BID team. My role consists of various administration dutes such as sending emails, letters, collating paperwork, arranging meetings and the day-to-day smooth running of the office. The job allows me to get a lot of experience and work on all aspects of the BID's work - operations, marketing and Lower Marsh Market. I've gotten to know Waterloo and see it as an exciting and vibrant part of London.
As Director of Build Studios, I'm leading the management and development of WeAreWaterloo's workspace project on Westminster Bridge Road. Build Studios is a co-working space for businesses in the built environment sector. It provides affordable office accommodation, a business support and events programme on current issues facing the sector, and a social programme to broaden access to careers in the built environment. We are working closely with the BID on integrating our work with local projects and priorities, including those identified in the South Bank and Waterloo neighbourhood plan.
Run collectively by three Business Improvement Districts in London SE1 - Better Bankside, Team London Bridge and WeAreWaterloo, EmploySE1 offers member businesses a great way to recruit local people easily and free of charge. I am responsible for ensuring that candidates are prepared and appropriate for roles before putting them forward for interview.